Branding: Its Ultimate Power and Reflection

BRAND Definition

Branding involves designs, signs, symbols, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.

Branding can also be described as the exact organization image, style and culture; the vision reflects what the organization stand for, who they are, and what they are involves with.

BRAND STRATEGY

Simply put, design that isn't rooted in clear strategy is just an expensive opinion.

Seunsmith Networks helps companies establish a clear plan of action for their brand prior to design implementation of any kind. Seunsmith Networks utilizes Brand Scape sessions to define vision, personality and key positioning. We support strategy with the appropriate amount of research necessary to uncover a company's key characteristics. Competitive and customer analysis also ensure our solutions are distinct, appropriate and on-target.

Successful brand strategy aligns corporate vision and defines goals and objectives necessary to ensure successful project implementation. Uncovering a clearly defined strategy drives design, inspires content and dictates format for long-term brand equity and value.

Services:

–        Client Discovery Sessions

–        Market Research

–        Competitive Analysis

–        Audience Segmentation

–        Marketplace Positioning

–        Communication Strategy

–        Brand Architecture

–        Naming & Tagline

BRAND DESIGN

Since 2010, Seunsmith Networks has been designing successful brands that have been recognized for excellence in the corporate field. Quality, strategic design is at the heart of everything Seunsmith Networks does. We pride ourselves on classic branding that not only looks special, but communicates beautifully as well.

Successful and strategic brand development is not limited to any medium. Seunsmith Networks’ experience in brand development has spanned from stationery systems to websites. Seunsmith Networks’ clients range from local nonprofit clients to international Fortune companies.

Services:

Print
– Identity Development
– Collateral Systems
– Events & Campaigns
– Publications
– Annual Reports
– Tradeshows
– Advertising

Online
– Website Architecture & Planning
– Website Design & Development
– Content Management Solutions
– Search Engine Optimization
– Email & Online Marketing
– Social Media & Blogs
– Motion & Video

BRAND MANAGEMENT

Consistently communicating your brand across all media is time intensive and challenging. Seunsmith Networks supports companies, large and small, with their brand management needs in one of two ways. Often, Seunsmith Networks acts as your company’s marketing department, ensuring all customer/client communications are in-brand and on-target. Other times, Seunsmith Networks aligns with existing marketing departments to help define strategy, enhance design or support extensive marketing efforts.

Brand management also includes developing a set of tools and guidelines to ensure your marketing team has the resources necessary to consistently communicate in brand. By establishing who is responsible for maintaining the brand’s key visuals and core marketing materials, and ensuring they have the tools necessary to effectively communicate, brand management ensures the longevity and measurable equity of your brand.

Services:

– Marketing Team Support
– Ongoing Design & Consulting
– Brand Standards & Guidelines
– Recurring Brand Communications
– Internal Design Systems
– Results Tracking & Analytics
– Online Brand Manager